It is all about where your site ranks with Google for the search terms your customer demographic uses. If you sell pink pickup trucks, you want your website to be in the top five results for anything your customers might search for. The thing is getting Google to recognize that your website is what the people are looking for. You want to outshine your competition and those trying to steal your web traffic. You can have the best pink pickup trucks in the world and still not be seen without using strong link building strategies that will up your page ranking.
If you follow the standard old and slow method of building your website ranking, it could take a long time to just get to the first page of results. As I have said, it is not about how well you do your business or the reality of the quality of products or services you provide. When it comes to getting to the top of the search results, it is all about SEO and using link building strategies that the search engines use in their algorithm for ranking websites that get returned to those searching for things. Another thing to consider is the constant evolution of these search engine algorithms. Unless you spend the time needed to keep ahead of it, your site will fall behind. Just keeping up with the new ways the search engines are using to weed out sites can be a full time job. This is why the work is best left to professionals.
We would have to hire an in-house team to do this kind of work, and we would have to have them constantly be trained by other experts to be able to keep fresh in the latest link building strategies needed to up our page rankings. It is best we leave it to professionals who only do this for a living. It is what has kept us in the top five results for search engines since we went online years ago.